The idea of Weloveit was born in 2020 during the peak of the pandemic, aiming to offer a ‘made in Italy’ alternative to Booking, both for hoteliers and travelers. About 800 hoteliers embraced the idea, leading to the establishment of a benefit corporation with 100% female ownership. In 2021, the idea solidified, and a team of about ten people contributed to creating the portal and launching a crowdfunding campaign that attracted around 100 backers. However, in the meantime, the world changed, and the idea no longer garnered the initial enthusiasm.
In 2024, we want to restart with a new idea. We intend to focus more on travelers and address the gaps left by Airbnb, Booking, and various content aggregators (Google Travel, TripAdvisor, etc.). Specifically, we aim to provide authentic and characteristic travel experiences in Italy—but only the Italy that we love.
Weloveit’s values of authenticity, legality, quality, trust, and Italian heritage remain but in a new form. We want to enable travelers to live like locals: experiencing genuine, popular, or unusual places known only to those who live and breathe our cities every day.